Send the link automatically when someone comments
Updated: July 2026
ReelDrop watches a post for trigger keywords and sends the commenter a DM with your link, optionally checking that they follow you first. It runs on the official Instagram API. If you have ever typed the same link into 200 DMs the night a reel took off, this is the fix.
Set the trigger
Pick what starts the automation: a comment on a post or reel, an incoming DM, or a story reply. Add the keywords to watch for, like GUIDE or LINK, and choose whether it applies to all posts or specific ones.
Write the replies
Set up the private DM that delivers your link, plus an optional public reply on the comment so other viewers see the keyword works. You can write several message variants, or start from ReelDrop presets, so a hundred replies don't read like a hundred copies.
Add checks and follow-ups
Turn on follow verification and ReelDrop asks the commenter to follow you before the link goes out. You can also queue a follow-up message that sends after a delay you pick, from 30 minutes to 24 hours.
A real setup, start to finish
Say you're giving away a workout guide. Name the automation, pick the comment trigger, and point it at one specific reel, which you choose from a grid of your recent posts, or leave it watching everything. Add GUIDE as the keyword and decide how strictly to match: contains catches 'guide please!!', exact match fires only on the word by itself, and you can skip keywords entirely to respond to every comment.
Then the messages. Write the public reply, write the DM, and attach a tappable link button with a label up to 20 characters. A live preview shows the whole conversation the way the commenter will see it in their inbox, which catches awkward phrasing before a thousand people receive it. Save, and it's running.
Numbers on every automation
Each automation shows its own counts: events received, public replies posted, DMs sent. When a reel stops pulling comments, pause the automation instead of deleting it. The setup and the stats are still there the next time you run the same offer.
The lead magnet reel
A nutrition coach posts a reel ending with comment MEALS and I'll send you the plan. The automation replies publicly, checks the follow, and delivers the link by DM. She wakes up to subscribers instead of a comment section full of unanswered requests.
Launch day without the inbox shift
A course creator opens enrollment and pins a post with the keyword JOIN. Every commenter gets the checkout link within seconds, including the ones who comment at 2 am, which is somehow always a lot of them.
A pottery teacher's launch, day by day
A ceramics teacher opens her wheel-throwing course on Monday with a reel: comment WHEEL for the syllabus. By Monday night there are 60 comments, each with a public reply and the syllabus link delivered by DM. Tuesday she notices half the commenters aren't followers and switches on the follow gate. Wednesday she adds a follow-up message on a 24-hour delay for people who got the link but went quiet. By Friday the automation has handled a few hundred conversations, and the only DMs she typed herself were actual questions about the course.
Frequently asked questions
Is DM automation allowed by Instagram?
ReelDrop uses the official Instagram API for automations, the sanctioned route for this. It doesn't simulate taps on your logged-in account the way unofficial bots do.
What is follow verification?
An optional gate before the link is sent. If the commenter doesn't follow you, ReelDrop asks them to follow first, then delivers the link. Otherwise a viral post mostly hands your link to people you never hear from again.
Can it reply publicly to the comment too?
Yes. You can pair the private DM with a short public reply on the comment, so other viewers see the keyword actually does something.
Will every DM read exactly the same?
Not unless you want it to. Set a few message variants and ReelDrop rotates through them.
Which plan includes DM automation?
ReelDrop is pre-launch, and the final plan lineup for DM automation will be confirmed at launch. Join the waitlist and you'll hear first.
How many DMs can the automation send?
ReelDrop doesn't publish a fixed number, and plan limits will be confirmed at launch. Instagram enforces its own messaging rules on the API side, which is part of why ReelDrop rotates your message variants instead of sending identical text a thousand times in a row.
Do I need a business account?
Yes. Automations require an Instagram Business or Creator account connected to ReelDrop, because those are the account types the official API supports. Converting a personal account is free and takes a few minutes in the Instagram app.
What does the commenter actually see?
By default, a short opening DM with a tappable button, and the link card arrives after they tap. That tap matters: the person confirms they want the message instead of getting a cold link from a stranger. If you'd rather send the link straight away, turn the opening step off.
ReelDrop handles scheduling, AI carousels, captions, and DM automation in one place. The Starter plan is free.
Join the waitlist