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DM automation
The Instagram DM inbox
The Inbox is where the conversations your automations start, and the ones people start on their own, end up in one place. Everyone on every plan can read it. Replying from it is part of the paid plans. Photos, videos and files people send you are kept for 30 days and then removed.
12 steps11 min readUpdated
Feature page: Instagram DM inbox with AI reply drafts
On this page
- Before you start
- 1. Open Inbox
- 2. Find the conversation
- 3. Read the thread
- 4. Reply
- 5. Use a saved reply
- 6. Ask for AI reply drafts
- 7. Organise
- 8. Act on several conversations at once
- 9. Move leads through the pipeline
- 10. Check your insights
- 11. Answer your mentions
- 12. See who this is in the details panel
- Excluding a person
- Keyboard shortcuts
- Who can reply
- What the Inbox cannot see
- How long things are kept
- If you disconnect Instagram
- FAQ
- Related
Before you start
- A connected Instagram Business or Creator account. The Inbox uses the same messages permission as DM automation, so there is nothing extra to approve.
- To reply from the Inbox, a paid plan. Replying starts on Influencer at $9.99 a month and is included on Creator. On the free plan the reply box is replaced by an upgrade prompt.
Step 1: Open Inbox
Click Inbox in the left sidebar, or go to /inbox. Conversations are listed newest first, with a dot on the ones that have something unread.
The Inbox shows messages that arrive after your account is connected. It does not import older conversations from Instagram.
Step 2: Find the conversation
Everyone who has written to you is in one list. The open chats menu above it chooses what is waiting on you. Open chats, the default, are the conversations where their message is the latest word. Closed chats are the ones where you, or one of your automations, replied last. All chats shows both. The unread and hot lead chips narrow the list further. The box labelled search conversations looks through names, usernames, the email or phone number someone shared, and, from two characters up, the text of every message; when the match is inside the thread, the row shows that line with your words highlighted.
The outreach chip holds threads where only you, or one of your automations, has written so far; they join the list the moment the person replies. The archived chip holds what you have put away, and snoozed holds what is asleep until later.
Step 3: Read the thread
Click a conversation to open it. Opening a thread marks it read, on every device where you have the Inbox open.
The Inbox updates by itself while it is open: a new message moves its conversation to the top and appears in the open thread within a second or two, and a short chime plays. The speaker button above the list turns the chime off.
A reel, post or story someone shares with you shows as a card with its title and an Open on Instagram link. A link typed into a message is clickable. Photos appear in the thread, videos and voice messages play in it, and PDFs and other files open from a card that shows their size.
Step 4: Reply
Type in the box labelled write a reply and press Enter to send, or Shift and Enter for a new line. A reply can be up to 1,000 characters.
Instagram allows a free-form reply for 24 hours after the person last wrote to you. A clock in the thread header counts down what is left, and when the window has closed you can answer as soon as they write again.
Hover over a message to quote it in your reply or react to it with an emoji. The share button next to the box sends one of your own posts or reels into the chat.
Step 5: Use a saved reply
Type / at the start of the reply box and your saved replies open above it. Keep typing to narrow the list by title or text, use the arrow keys to move, and press Enter to put the reply in the box. It is not sent until you press Enter again, so you can change a word first.
Manage saved replies, at the foot of that list, adds, edits and deletes them. A workspace keeps up to 50, each with a title of up to 40 characters and text of up to 1,000, and everyone in the workspace shares the same set.
Step 6: Ask for AI reply drafts
Suggest replies, the sparkle button beside the reply box, writes up to three drafts from the last 20 messages in the thread, your saved replies, your note on the person and up to eight replies you have typed in the Inbox before. Click one to put it in the reply box; nothing is sent until you press Enter.
Suggestions are offered while the person’s message is the latest one and the 24-hour window is open. They come with replying, so they need Influencer or Creator, and they use no AI credits.
Step 7: Organise
Use the flame button to mark a hot lead, the pin button to keep a thread at the top, the check button to mark an open chat closed when you have dealt with it without replying, and the archive button to put it away. A closed chat comes back to open chats if the person writes again, and the same button reopens it. An archived thread comes back on its own when the person messages you again.
Mute, in a row’s menu, keeps a conversation in the list and still marks it unread, but leaves it out of the unread badge in the sidebar and never plays the chime for it. Snooze hides a conversation until later today, tomorrow, the weekend, next week or a date and time you pick, up to a year ahead; it comes back at the top, unread, marked Back from snooze, or sooner if the person writes.
In the details panel (the i button), add tag attaches your own labels, up to 8 per conversation, and Private note keeps up to 1,000 characters about the person. The note saves as you type and only your workspace sees it.
Step 8: Act on several conversations at once
Click the select conversations button above the list, then tick the rows you want, or Select all. The bar under the list archives or restores them, marks them read or unread, mutes them, or adds one tag to all of them. One action covers up to 100 conversations.
Step 9: Move leads through the pipeline
Open lead pipeline shows a board with four columns: New, Interested, Won and Lost. Marking a conversation a hot lead puts it in New, and the Pipeline buttons in the details panel move it to any stage. On a computer you can also drag cards between columns; on a phone, each card’s menu has Move to and Remove from pipeline. Archiving a conversation does not take it off the board.
Step 10: Check your insights
Insights shows your median response time, the replies you sent, the messages you received, a chart of both per day, and lead conversion: the leads marked Won out of every lead on the board, with a bar for each stage. Choose 7, 30 or 90 days.
Response time only counts replies typed in the Inbox; messages an automation answered are left out. Insights work on every plan.
Step 11: Answer your mentions
The @ button above the list opens Mentions: the comments where someone tagged your account, and the captions when Instagram reports them, newest first, with who wrote it, what they said and a dot on the new ones. Instagram does not give ReelDrop a link or preview for the post a comment was left on, so a comment card has none; the posts you are tagged in do show a preview and an Open on Instagram link. A new mention also puts an item in the notification bell; a burst of them is one item with the count, not one each. Mentions are part of the paid plans, Influencer and Creator.
Reply opens a box under the card and sends a public comment from your account. Everyone who can see the post sees it and it cannot be edited, only deleted on Instagram. Dismiss puts a mention away without deleting anything, and the Dismissed filter brings it back.
Check tagged posts looks for posts you are tagged in. Instagram does not announce those as they happen, so they only appear when you press it. Instagram does not let an account comment on a post it is tagged in, so those cards link out instead of offering a reply.
Mentions only arrive from the moment your account is connected on a paid plan; Instagram keeps no history to catch up on. Story mentions and anything from private accounts are not shared with ReelDrop. Mentions are deleted 90 days after they were saved.
Step 12: See who this is in the details panel
The details panel shows the person’s name and a link to their Instagram profile, their pipeline stage, tags and your note. Under Activity it lists the date of their first message and the automations that have messaged them, newest first, each with its trigger and date. The banner above the thread names the first automation that reached them and the keyword they used.
When someone shares their email address or phone number through a quick reply in one of your automations, it shows under Contact info in the details panel of their conversation, with the date they shared it. Click it to email or call them, or use the copy button next to it. You can also search the Inbox by email or number.
The download button above the list exports everyone who shared an email or phone number as a CSV, with their name, Instagram username and link, the details they shared, their tags and pipeline stage. Exporting works on every plan.
Excluding a person
Exclude from ReelDrop, in a conversation’s menu, keeps someone out of your tools: a family member, a client under NDA, someone who asked you to stop. You can also add a username in Settings, under DM privacy, before they have ever written. Four switches choose what applies: hide their DMs from the Inbox, no DM automations, no AI replies (all three on by default), and no comment automations (off by default).
Hiding someone from the Inbox permanently deletes what ReelDrop stored from that conversation: the thread, its messages and its photos and files. Turning off AI replies deletes their AI chat history, and any follow-ups waiting for them are cancelled. Nothing is deleted from Instagram, the person is not told, and the deleted messages do not come back if you remove the exclusion later.
Keyboard shortcuts
On a computer, press ? in the Inbox to see these at any time. They do nothing while you are typing in a box.
- j or the down arrow: next conversation. k or the up arrow: previous one.
- / (slash): search. In the reply box, / opens your saved replies instead.
- e: archive or restore. p: pin or unpin.
- u: mark unread and close the thread.
- i: open or close the details panel.
- Esc: leave the box you are typing in, then close the thread.
Who can reply
Reading is free on every plan. Replying from the Inbox needs Influencer ($9.99 a month) or Creator. On the free plan you see every conversation and a prompt to upgrade where the reply box would be. Your automations keep sending their own DMs on any plan; this only concerns messages you type yourself.
What the Inbox cannot see
Instagram does not tell ReelDrop when you open a conversation in the Instagram app, so reading it there does not mark it read here, and reading it in ReelDrop does not change what the Instagram app shows. Opening a thread in ReelDrop marks it read in ReelDrop.
Instagram does not share which of its own inbox folders a conversation is in either, so ReelDrop does not split chats into Primary and Requests. Everything is one list, and open chats is the view for what still needs an answer.
Marking a chat closed or archiving it never tells the person anything, and a new message from them brings the thread back.
How long things are kept
Message text is kept for 7 days on the free plan and 365 days on paid plans, counted from when it was sent, then removed. Upgrading keeps the messages you still have for the longer period; moving to the free plan removes those older than 7 days.
Photos, videos, PDFs and voice messages are kept for 30 days from when they were sent. After that the thread shows "This photo is no longer available" (or video, PDF, voice message or file) in place of the attachment.
Instagram’s own links to what people send are short-lived, so ReelDrop saves a private copy when the message arrives. Photos are saved at a reduced size and quality, which keeps them small and is plenty to read in a thread. PDFs, videos and voice messages are saved as they were sent, up to 25 MB for a video and 10 MB for the rest. Anything bigger, or a type of file ReelDrop does not keep, is shown as a card that links to the original for as long as Instagram’s link works.
The copies are private to your workspace and are not served from a public address.
If you disconnect Instagram
Disconnecting your Instagram account deletes that account’s conversations, messages and saved media from ReelDrop. The same happens if you remove ReelDrop from Instagram’s side, or ask Meta to delete your data. Reconnecting starts with an empty Inbox. Deleting your ReelDrop account removes everything too. The privacy policy has the full list.
Frequently asked questions
Why is the reply box locked?
Replying from the Inbox is included on Influencer ($9.99/month) and Creator, not on the free plan. You can still read every conversation. ReelDrop's free plan includes 5 active DM automations — comment triggers on reels — plus a full Instagram Reels scheduler, and it never asks for a credit card. Those comment-to-DM automations have no monthly limit on how many DMs they send (Instagram's own messaging limits apply), and Instagram scheduling and posting are unlimited.
Why can I not reply to this person?
Either they have never written to you, so the thread sits under outreach, or their last message is more than 24 hours old. Instagram only allows a free-form reply inside that window. You can answer as soon as they message you again.
Why is a conversation I know about not in the list?
The list shows open chats first: the ones waiting on your reply. Once you or an automation has answered, a conversation moves to closed chats. Open the menu at the left of the filters and choose all chats to see everything. ReelDrop remembers your choice.
Why is a message still unread after I read it in Instagram?
Instagram does not tell ReelDrop when you read a message in its app, so the Inbox cannot copy that. Open the conversation in ReelDrop, or use mark as read, and it clears here.
Does the Inbox show my old conversations?
No. It shows messages that arrive after your account is connected to ReelDrop.
Where did this photo go?
Photos, videos, PDFs and voice messages are removed 30 days after they were sent. The message text stays for 7 days on the free plan and 365 on paid plans.
Can my team see the Inbox?
The Inbox belongs to the workspace, so members of that workspace see the same conversations. Another workspace cannot see them, even for the same Instagram account.
Do replies from the Inbox count towards my DM automation limits?
No. They are separate messages you type yourself. They are still subject to Instagram’s own 24-hour reply window.
Related
- Connect your Instagram accountThe permission the Inbox uses.
- DM send limits and account safetyThe 24-hour window and the other limits.
- Create your first DM automationThe messages that start many of these conversations.
- Instagram DM inbox with AI reply draftsThe feature page: snooze, the pipeline, AI drafts and plans.
- Privacy policyWhat is stored and for how long.
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